Global Health Supplements Market Sees Surge Amid Rising Wellness Trends
The global health supplements market is experiencing significant momentum as consumers increasingly shift toward preventive healthcare and wellness-focused lifestyles. With a growing emphasis on personal health, immunity enhancement, and chronic disease management, the demand for vitamins, minerals, proteins, herbal extracts, and specialty supplements has witnessed an unprecedented rise.
Market Overview and Growth Outlook
In 2024, the health supplements market is valued at over USD 150 billion and is projected to exceed USD 230 billion by 2032. A CAGR of approximately 5.5% is expected during the forecast period, driven by strong consumer awareness and expansion in online and direct-to-consumer retail models. Developed regions like North America and Europe lead in supplement consumption, while Asia-Pacific is rapidly emerging due to rising middle-class income and evolving healthcare preferences.
Market Dynamics: Key Drivers and Challenges
Key growth drivers include rising health consciousness, aging populations, increased incidences of nutritional deficiencies, and the growing popularity of…